CFI Advert “Fight to Breathe” – RTE

A special behind-the-scene piece created for Cystic Fibrosis Ireland and RTÉ in association with IAPI, Pull the Trigger and Wide Eye Media. This spot was played out during a primetime ad take-over to highlight to charity’s advert created by two young writers from Rothco who were this year’s winners of the Cannes Young Lions film prize.